The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further code to your website. Extensive configuration options allow you to tweak the setup based on your ...

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Online publishers use tracking code from Google, Facebook, and many other companies to help target advertising. When a company’s code is embedded on many different sites, it can build up ...