What is a Trademark? A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services.

Nowadays, people would simply say P&G sells the Tide brand of laundry detergent. Problem is, the shorthand suggests there’s no difference between a brand name and a brand.

What is in a name? In today’s times, it is everything.Names like Tata, Birla, ITC, McDonald's etc., are not just businesses providing products or services but brands whose names are synonymous ...

Expert Explains What Makes the Best Brand Names So Good A company’s name is an integral part of its brand. Brand strategist Sasha Stack reveals how to pick a good one.

Nike. Starbucks. Venmo. Häagen-Dazs. They're all staples in your life, but do you have any idea what their names mean?

What Is a Brand Portfolio?. When large businesses operate under multiple different brands, services and companies, a brand portfolio is used to encompass all these entities under one umbrella ...

What Exactly Is a Store Brand? As the name suggests, a store brand is a line of products made for and sold at a specific retailer, like Aldi, Costco, Kroger, Target, Trader Joe’s, or Walmart, to ...

A brand moat is a moat created by a strong sense of brand identity and a following to match. Read on to learn more.