The name you choose for your brand plays a big part in whether your audience gives you the time of day.

Nike. Starbucks. Venmo. Häagen-Dazs. They're all staples in your life, but do you have any idea what their names mean?

What is a Trademark? A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services.

Starbucks, Adidas, and Nike are all staples in your life, but do you have any idea what their names mean?

Apple also has gotten a boost from its brand names becoming synonymous with products. The iPod, which was the first digital music player when it came out in 2001, is still the name people use for ...

What Exactly Is a Store Brand? As the name suggests, a store brand is a line of products made for and sold at a specific retailer, like Aldi, Costco, Kroger, Target, Trader Joe’s, or Walmart, to ...

What’s the best approach to transition brand equity in search from our old name to our new one?” Having your old brand name appear on Google can be extremely frustrating.

Joel Feldman of Greenberg Traurig LLP explains the complexities relating to a stadium or arena naming rights agreement as well as the opportunities for trademark and brand management strategy.