Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

Rook Vanguard is the first UGC creator to create Limiteds on Roblox for Gucci.

Talewind has raised $800,000 in a round of funding to create games for the Roblox user-generated content platform.