Swift’s] stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized ...

The pop star wore a purple Popflex piece in a music video, and there's a similar one available through Cassey Ho's Blogilates ...

Last year, Taylor Swift released a YouTube video where she was seen wearing the purple Pirouette Skort by POPFLEX that sold ...

As of 10 a.m. Eastern time, all three of Target’s exclusive Taylor Swift items were selling ahead of the company’s expectations for Black Friday, Target said Friday.

Analysts predict Taylor Swift merch could lift Target’s Q4 sales UBS analyst Michael Lasser sees the Taylor Swift partnership ...

Taylor Swift released "The Eras Tour Book" at Target on Friday. It instantly became Target's best-selling book of the year. The book had some issues, from typos to printing mistakes. Black Friday was ...

NEW YORK — Just one retail chain was enough for Taylor Swift to have ... “Eras” numbers are more precise: Swift sold the book exclusively through Target TGT, which launched the “Eras ...