Champagne is a sparkling wine that bears the name of the region it comes from. More specifically, in order to bear the name on its label, a Champagne must be made according to a long, strictly ...
Shumana Palit thinks there could be better ways to promote Welsh sparking wine But not everyone thinks a brand name is what's needed to promote Welsh sparkling wine. Shumana Palit is a wine ...
If there is ever a testament to the growing popularity of sparkling wines and their connection with glamor and wealth, just look at the broad audience these two brands encompass. The first is the ...
This paper describes how specific speech sounds in a brand name can be manipulated to enhance the perceived carbonation level of beverages and is based on the article “Spiky sounds sparkling: How ...
One of the biggest names in the drinks business is diving into booze-free bubbly. Moët Hennessy, the wines and spirits division of LVMH, has invested in alcohol-free sparkling brand French Bloom.
The 30% investment in the sparkling wine brand, French Bloom, comes as an increasing number of consumers are looking for low and no-alcohol drinks. French Bloom, which was launched in 2021 ...
It was a bold entrepreneurial vision in 1973 to purchase 500 acres of sheep farming territory to grow pinot noir, chardonnay and pinot meunier, but 45 years later, it's safe to say the risk has ...
Female entrepreneurs and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski founded French Bloom in 2019. The duo also recruited Maggie’s husband, Rodolphe Frerejean ...