Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

At its annual developer conference Thursday, Roblox painted a picture of what’s next for the fast-growing online multiplayer portal that’s like catnip for kids and teens. In his keynote ...