Demographics & Player Experience Roblox skews younger, with 54% of users under 13, according to Statista (June 2025). It thrives on social play, in-game currency (Robux), and creator economies.

One Roblox player told People Make Games he effectively began crunching—a video game industry term for prolonged periods of overtime—on helping develop someone else’s game only for the ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...