It isn't impossible to earn Robux, but since Roblox is a free-to-play game, it’s designed to encourage players spend their own money on microtransactions, rather than giving away items for free.

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox may not cater to people born before the turn of the century, but it doesn't exclude them either.

One of the most prominent avatar embellishments in the Roblox marketplace is the Headless Horseman bundle.

Kids who play Roblox games describe ‘scary’ virtual currencies and ‘cash grab’ random rewards.