2019 年 3 月，耐克和 Roblox 在 「Nike Air Max Day」 合作，推出了独家「虚拟物品包」；2019 年 5 月，耐克与 在线游戏 Fortnite （堡垒之夜）合作，通过 ...

是的，耐克也进入元宇宙了。它入驻了 3D 沙盒创意社区 Roblox，建造了这个虚拟世界「Nikeland」，目前可以免费游玩。未来，Nikeland 还会持续更新虚拟 ...

周四，耐克在Roblox上发布了一个定制的世界，这个世界是根据耐克全球总部设计的。 这家运动服装巨头分享了虚拟世界的许多方面。 首先，任何人都可以免费参观和体验Nikeland; 它还允许离线移动在游戏中转换 (玩家可以使用他们的移动设备和身体进行跳远)。 玩家还可以参与标签、躲避球和“地板 ...

编译/VR陀螺 Nike公司表示，自从在Roblox中建立的虚拟世界Nikeland以来，已得到来自224个国家/地区的近700万人访问。

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Roblox and Nike have partnered to bring a new sports based experience, Nikeland, onto the platform. Nikeland will feature buildings and fields based on Nike's headquarters, including detailed arenas ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...