Roblox/Hardwick & Carter It’s free to play Roblox. But Roblox and Roblox creators (people who make the platform’s “experiences”) make money via in-game purchases.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox game-buying frenzy is turning teens into millionaires As the company grows toward 100 million active daily users, contributors are finding there’s money to be had.