Tens of millions of these games live on Roblox ’s browser—hundreds of times more titles than exist on Steam. Every day, 43 million people play those games, mostly kids.

Roblox is also the home of the Miraculous RP: Ladybug & Cat Noir game which has captured the No.1 spot in the branded games category and No.1 in engagement, with over 550m gameplays.

Roblox creator Jacob Girdler joined the popular platform in 2011 on a whim. Now he makes a six-digit income from one of his games.

Kids who play Roblox games describe ‘scary’ virtual currencies and ‘cash grab’ random rewards.

Roblox's last event, The Hunt: First Edition, attracted 34 million users without promising enough money to buy 1,428 PlayStation 5 Pros and still have money left over for a decent library of games ...