Rational choice theory says individuals make choices that result in outcomes aligned with their best interests.

Rational behavior refers to a decision-making process that is based on making choices that result in an optimal level of benefit or utility. Rational choice theory is an economic theory that ...

Sociologists' interest in rational choice theory stems from the effort to link macro- and microlevel data. Implicit forms of rational choice theory underlie most analyses of the social and economic ...

The Meaning of Rational Choice Theory. Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can ...

Alternative descriptions of a decision problem often give rise to different preferences, contrary to the principle of invariance that underlies the rational theory of choice. Violations of this theory ...

“Rational choice has come quite a way,” a Stanford University professor, Barry Weingast, said. “Thirty years ago, it was far outside the mainstream in political science in almost every respect.” Mr.

A group of philosophers, political scientists and economists with a shared interest in the theory of rational decision making in individuals and groups.

The third check against the theory of the rational consumer is the fact that we're social animals. We let our friends and family and tribes do our thinking for us.