As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available ...

Roblox is rolling out in-game virtual billboards that will show video advertisements to players. The gaming platform has confirmed that these ads will help it to draw revenue from its games that ...

On Variety’s Strictly Business podcast, the Roblox VP covers immersive ‘Godzilla x Kong’ event and brand hubs, which now include Netflix Nextworld.

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...