While putting a marketing strategy in place for a brand new startup might seem daunting, these four steps can help you get a plan up and running in no time.

In this article, we explore essential steps to develop a successful marketing strategy that will help your startup thrive.

Develop a distribution strategy. The last step in having a successful content marketing plan is developing a distribution strategy that is effective and reaches your intended target audience.

As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important.

Unlike growth “hacking,” developing an effective growth marketing strategy involves creating a sustainable, data-driven process for understanding how your customers discover and use your product.

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads.

B2B advertising involves targeting other businesses that are your potential customers, rather than advertising to general consumers. So if you have a product or service that other businesses can use, ...

While brand collaborations can be a win-win, some careful planning should go into a co-branded marketing effort, writes guest columnist Marnie Grumbach, a marketing and branding specialist.

To create an effective marketing budget, you must determine short-term and long-term marketing goals and set key performance indicators (KPIs) as part of your marketing strategy’s big picture.

Every business requires a strategy for marketing, which includes address the "Four Ps" of product, price, place and promotion. Restaurants often have to fight for every customer even more than ...