Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox. The release follows a successful beta launch of the title, ...

Photo: Mattel/Gamefam Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

In Barbie's world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and accessories.

The Forever 21 x Barbie collection replicated its real-life inspiration and campaign using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.

“Roblox has a massive global audience, and we felt it was the best logical place to expand Barbie, especially with its increasing popularity this year.” Mattel reported a disappointing fourth quarter ...

I’m hoping that Barbie can help shape the future of Roblox roleplay.” Sobel added that Roblox helps bring players together beyond the limitations of the real-life dolls.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...