However, too few website owners take the necessary step to enable Google Search Console data to flow into Google Analytics.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Google Analytics is a tool that collects, analyzes and sorts data from a business' website. With this information, companies can make deliberate and beneficial choices about advertising, marketing ...

Google was found liable for violating the privacy of 98 million users in a class action lawsuit. Are you one of them?

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes ...

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Google Analytics 4 is designed to blend data collected by the website’s tracking code with information known by Google about the users, especially if they are logged in to Google services.

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU ...

Tackling Bock’s challenge, the team’s mission statement is for “all people decisions at Google to be based on data and analytics.” ...