4. Google Analytics helps improve website usability. With data on user behavior, you can better understand how visitors use your website.

Google Analytics is a tool that collects, analyzes and sorts data from a business' website. With this information, companies can make deliberate and beneficial choices about advertising, marketing ...

Austria’s data regulator has found that the use of Google Analytics is a breach of GDPR. In the absence of a new EU-US data deal, other countries may follow.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

This guide will explain Google Analytics, show you how to set up a Google Analytics account and highlight some of the tool’s essential metrics and terms. What is Google Analytics? Google Analytics (GA ...

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU ...

02-01-2019 DESIGN It’s time to ditch Google Analytics In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google’s tracking behemoth.