After Cracker Barrel decided not to launch its new "woke" logo, shoppers are buying old logo merch to make a fashion statement or show of patriotism.

Cracker Barrel’s logo backlash shows how brand amnesia can derail even beloved icons, and why staying true to your roots ...

Here is a look at Wednesday’s business headlines with Jane King, who has the latest on Cracker Barrel’s remodel suspension ...

Cracker Barrel Old Country Store is scrapping plans to modernize the decorations inside restaurants after public backlash.

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its ...