After Cracker Barrel decided not to launch its new "woke" logo, shoppers are buying old logo merch to make a fashion statement or show of patriotism.

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President Trump – complained ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its country-style restaurants and retail stores. The company began ramping up this ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel has gone through a brutal few weeks. But the restaurant chain has a prime opportunity for a comeback. BI: Any way we can make this lede a bit more colorful?