Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

The colors that surround us have an impact on the way we feel, and anyone who's ever studied or worked in art, design, or marketing knows this. This chart breaks down some of those connections between ...

"Anyone who has ever felt blue, seen red, blacked out, or turned green knows we're prone to make emotional associations with different shades" wrote Winifred Gallagher. I believe this to be true. The ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...

Colors are thought to carry emotional meaning. Even more, many agree that color impacts us in the way we think and feel. We can find many sources that tell us to paint our bedroom walls in blues and ...

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...

Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...