Virtual Reality is the biggest tech story this year, just like wearable gadgets were last year and 3D TV was the year before.And, of course, automakers are looking to use the technology in very ...

NEW YORK, July 6, 2017 /PRNewswire/ -- Foretell Studios, a virtual reality gaming studio, has launched a free demo version of DIRE, a VR car chase that the creators describe as a driving ...

Virtual reality is about to launch in series production cars this summer, starting with Audi sedans and SUVs. Holoride announced Saturday at the SXSW tech, music and film conference in Austin that ...

RelayCars has announced that its free virtual reality app, which gives virtual tours of new cars, has been downloaded over a million times.

CES: Audi Unveils In-Car Virtual Reality Experience Audi executives revealed that they have established a new startup called Holoride, with a minority investment from Audi, that will make virtual ...

Thanks to virtual reality, Honda is relying less on a car design practice that’s (literally) shaped auto making since the '30s.

Imagine walking into a dealership where there isn't a car. Instead, shoppers will see a virtual car. It would be three dimensional and you'd be even be open car doors and take a look inside.

Automakers are embracing virtual reality with help from a gaming company. Unity Technologies is probably best known for developing mobile games; the company claims 60 percent of the global market ...

Ford’s designers are experimenting with virtual reality to create new cars, and the company can shave weeks from the process.

And in another demo, I stand in the virtual driver's seat of a car cockpit while placing components -- a touchscreen, vents, the steering wheel -- where I'd like to have them arrayed around me.