Over half (53%) of consumers say they would be more likely to buy from brands using virtual reality technology than ones that are not, according to a new study of 1,300 adults from Greenlight VR and ...

6 Brands Using Altered Reality in their Marketing Campaigns Altered Reality have started to dominate the discussion when we talk about how the internet will be used and presented to us in the near ...

Dive Brief: Brands are tapping into two hot technologies — drones and virtual reality — to create unique brand experiences for users. Tequila brand Patrón has utilized drones equipped with GoPro ...

Skift Take Many travel brands across various sectors of the industry have experimented with producing virtual reality content. The format is likely to remain a niche attraction until more ...

Now is the time for brands to dive into virtual reality to engage, entertain, and educate consumers. Virtual reality company Oculus unveiled news about its upcoming products and partnerships on ...

Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to ...

See how virtual reality can help you engage your customers. As marketers realize the potential of VR to leave indelible impressions on consumers, VR is being embraced by brands across the globe.

If your brand is thinking of making a foray into virtual reality, here are some things to consider.

Despite a global pandemic and continual lockdowns across the globe, the concept of bringing experiences to audiences is thriving within the virtual realm. What many are calling the metaverse ...