In the past two years, the pandemic has brought the development of virtual reality into the limelight. What was expected to still be years away is now a reality in the form of Facebook’s metaverse.

6 Brands Using Altered Reality in their Marketing Campaigns Altered Reality have started to dominate the discussion when we talk about how the internet will be used and presented to us in the near ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry on VR and AR headsets, like Meta Quest.

What brands need to know about virtual reality When will brand dollars move to VR, and what moves should marketers be thinking about making now?

How are brands using virtual reality in marketing? Brands are working to create VR experiences that show their products to potential customers in new and inventive ways.

Cosmetic companies like Sephora, L’Oreal and Orly are using augmented reality apps to let customers “try on” everything from lipstick to nail polish. CNN tested some of the apps to see how ...

Is virtual reality the next big thing? If so, what can we do about it now? More than at any other time, our industry needs to navigate a path between the profound opportunities in the world ahead ...

If your brand is thinking of making a foray into virtual reality, here are some things to consider.

See how virtual reality can help you engage your customers. As marketers realize the potential of VR to leave indelible impressions on consumers, VR is being embraced by brands across the globe.

Virtual reality and augmented reality are going to help creators during the design process.