Amazon’s virtual assistant just got a much wider audience. The company announced it’s integrating Alexa into its main shopping app on iPhone, starting today with a full rollout expected by ...

But it's Amazon, with the Echo speaker and virtual assistant Alexa, that has embraced third-party software and hardware developers the most so far, and in the process, created an ecosystem of ...

Alexa+ is Amazon’s AI-powered revamp of virtual assistant Alexa The new, smarter assistant will begin rolling out next month for 20 US dollars (£15.75) a month – or free for Prime users.

Amazon has unveiled a new, smarter version of its virtual assistant Alexa which has a range of fresh AI-powered features built in. The tech giant has been one of the last big firms to embrace the ...