Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance ...

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global ...

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are ...

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and ...

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play ...

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

Goodby Silverstein & Partners (GS&P) has appointed advertising veteran Sarah Thompson as its first-ever CEO. Thompson spent ...

With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category ...

Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice ...

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier ...

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients ...