The FDA is forcing medical marketers to rethink every facet of campaigns and making campaign planning even more of a headache than it usually is.

About 14 million fewer Americans are expected to have health insurance in a decade due to President Donald Trump’s new tax-and-spending law.

About 14 million fewer Americans are expected to have health insurance in a decade due to President Donald Trump’s new tax-and-spending law.

Conducted by Atalan and Harvard, the study highlights how solely relying on survey data misses key trends in physician behaviors.

FDA rolls out more warning letters; Novo’s new obesity drug shows success; Former CDC officials go after RFK Jr.

Pharma marketers see AI as shifting beyond being just a productivity tool to one that can foster trust among consumers.

The FDA published about 40 warning letters on its website about pharma ads that the agency deemed “misleading.” ...

The medical apparel brand also launched the final installment of its successful Where Do You Wear Your Figs? campaign two days after the unexpected fashion moment honoring healthcare professionals.

Public health experts have warned of the perils of falls for older people for decades. In 2023, the most recent year of data from the Centers for Disease Control and Prevention, more than 41,000 ...

The soon-to-be U.S. owner of TikTok, which has 170 million users, 7 million of which use the app for business, was not ...

FDA’s warning letter to AstraZeneca; FDA Commissioner critiques Hims & Hers’ Super Bowl ad; Nine burning questions about pharma ads.

A key federal vaccine advisory panel whose members were recently replaced by Health and Human Services Secretary Robert F. Kennedy Jr. is expected to vote to recommend delaying until age 4 the ...