Tech company Lenovo is investing in AI marketing with the hiring of a tech marketing veteran, Santi Pochat, in a new global ...

The firms said their partnership would "reimagine how customers engage with brands" utilizing AI, new data applications and ...

The new tagline and campaign, "See You In The Neighborhood," emphasizes the brand's importance to small business owners and ...

Best Buy Ads held its first ad-technology event on Tuesday, showcasing new ad media and creative services and announcing ...

Mikey Sadowski, Vice President, Global Communications, Intrepid Travel shares his take on the Instagram vs TikTok debate, ...

Companies participating in the rollout include fintech companies like Revolut, Coinbase, and Paypal, merchants and SaaS ...

Stella Rising's SVP Client Strategy writes, "Marketers today are under intense pressure to justify every dollar. Senior ...

Craig Johnson, who previously held senior positions at Dentsu, Omnicom Media Group and ZenithOptimedia, will serve as head of ...

Snapchat has announced an updated operating system to power its upcoming augmented reality product, "Spectacles," a linchpin ...

The apparel giant paid $820 million for the workwear label. Seven years later, it's selling at a loss to focus on healthier ...

A Harris Poll study concludes that the impact of OOH sports ads extends well beyond venues, building fan excitement, ...

Fans of Hulu's "Only Murders in the Building" know that amateur sleuth Oliver Putnam, played by Martin Short, is obsessed ...