Non-profits and corporates look to AI to solve “deeper problems”, as brands become “quieter in their language” around environmental, social and governance issues.

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

In the latest episode, Hugo Boss’s global marketing lead, James Foster, shares his vision for the fashion brand and the ...

From Primark’s admission it needs to “work harder” to attract shoppers to Pret’s focus on value, it’s been a busy week.

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

Falling revenue, shrinking profit, but a 20% share price jump on a brand-led strategy. Investors seem convinced - but ...

John Miller is co-owner and CFO of Traction, a B2C brand tracker and consumer insights platform that helps some of the ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

A radio ad for Weetabix landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the latest ...

Britishness isn’t an easy thing to define but when it is tapped into correctly it can be a powerful brand marketing tool.

Former World of Books chief commercial officer Ben Blake joins the fashion retailer following a restructure to better align ...

The co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to ...