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Chief Marketer
16 小时
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...
Chief Marketer
2 天
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...
Chief Marketer
2 天
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...
Chief Marketer
7 天
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Chief Marketer
14 天
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador ...
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...
Chief Marketer
7 天
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Chief Marketer
7 天
How Perry Ellis Leverages Email Marketing for First-Party Data
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Chief Marketer
7 天
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
Chief Marketer
24 天
Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside
Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor ...
Chief Marketer
4 天
Brands on Fire
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...
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