Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead ...

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

Why smart marketers are securing Android OEM inventory while others overpay on traditional platforms. As shopping season’s ...

Commerce marketers often need to balance rapid growth with sustainable returns. Customer acquisition costs continue to climb ...

The sports app market has expanded rapidly in recent years, moving beyond simple score updates to become a central hub for how fans watch, play and follow their favourite teams. Live sports streaming ...

Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app ...

Yves Benchimol shares how a celebrity partnership helped grow the WeWard app from a Paris startup to 25 million global users.

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to ...

Growth is no longer business as usual. In 2025, app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver ...