Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy ...

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by ...

Rembrand is merging with Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real ...