InsightsRx teams up with PurpleLab to offer real-time healthcare media performance insights, enhancing campaign optimization for pharmaceutical brands. Acing the Science of Marketing Technologies.

InsightsRx teams up with PurpleLab to offer real-time healthcare media performance insights, enhancing campaign optimization for pharmaceutical brands. Acing the Science of Marketing Technologies.

A/B testing allows brands to compare two email versions to identify which performs better. This leads to improved open rates, click-through rates, and conversions. Acing the Science of Marketing ...

AdBoost.org launches an automated sales funnel system to help businesses generate leads and increase sales, focusing on effective marketing strategies. Acing the Science of Marketing Technologies.

Keen Decision Systems has launched the Keen Planning Module, enabling agencies to forecast media outcomes, strategies, and tailored media plans without brand data. Acing the Science of Marketing ...

ABCS Insights joins Screenverse as its primary measurement partner to improve its digital out-of-home advertising campaigns through advanced analytics. Acing the Science of Marketing Technologies.

Another company hoping to capitalize on Twitter’s upheaval in the wake of Elon Musk’s takeover is the newsletter platform Substack. The company has openly targeted Twitter’s user base over the past ...

Twitter is reportedly working on a new process that would ostensibly prevent users from using certain app features until they can demonstrate that they are actually human – “by spending time engaging ...

Twitter recently changed its interface so that some users can see how many times a public tweet has been seen. On some users’ tweets, Twitter has started a public test of a new “Views” count that ...

Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. With the new update, Twitter appears to have overcome the ...

Social media marketing is evolving with customer expectations. So, the marketing efforts will depend on what customer wants to view, based on the search patterns, and engagement. As social media ...

TripleLift announces the release of a new targeting solution for cookie-constrained environments for advertisers and publishers. The solution, TripleLift Audiences, replaces third-party cookies with ...