A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

Everyone gets sick at some point. Whether it's a miserable head cold or the full-blown flu, there are times when going to work feels almost impossible, not to mention, rude to your co-workers who ...

It may seem as if skills and experience are the most important characteristics of an employee, but attitude plays just as big of a role. After all, what good are great professional skills without the ...

The efforts of teams often produce far greater results than individual efforts and their work can lead to the creation of valuable new products. However, groups can also encounter difficulties: ...

The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a ...

When it comes to marketing your business, it's all about defining your target. After all, you want to be sure that customers are taking advantage of your products or services; but they have to know ...

A contract is a legal document that binds at least two parties to one another and requires them to meet certain obligations detailed in the contract. In some instances, contract termination can occur ...

The workplace is changing rapidly. People from many countries are represented in the workforce in the United States and all over the world. Not only that, businesses often deal with clients and ...

Running a business that takes pride in being ethical and socially responsible is a challenge, and many companies end up cutting more than a few corners in the name of profit. If you dig deeper into ...