McDonald’s India (North & East) has officially welcomed Bollywood superstar Ranveer Singh as its new brand ambassador, reinforcing its ...

A melange of perfect name, phrase, sign, symbol along with a plethora of other features such as team spirit and hard work that distinguishes a firm from its competitors is what we call branding. Over ...

ENGYNE, a new menswear brand, is set to launch in India, founded by Gnanaprakash, Karthikeyan K., Karthikeyan ...

Indian Bank hosts MSME & Retail Customer Outreach Camp in Mumbai, sanctioning nearly 200 loans worth Rs 1,400 crore. Initiatives showcased include Ind Smart Biz App, IND Trade NeXT, Ind GST ...

HP India has signed National Award-winning actor Ayushmann Khurrana as its official face in the country, aligning with the brand’s ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Apollo Clinic has emerged successful in its recertification for the NABH Allopathic Clinic Standard. Its Koramangala clinic in Bengaluru ...

South Indian restaurant chain Rameshwaram Cafe is getting ready to venture into North Indian markets. The company has planned to launch its new outlets at cities like Mumbai, Pune, Delhi and Gujarat.

The Indian PR industry is growing at a very fast pace. With increasing number of companies in the business ecosystem and many foreign corporations setting their offices in India, the need for ...

To enhance its marketing strategy, McDonald’s India has launched a Limited-Time Offering (LTO) featuring a Korean range of burgers, ...

The digital trends have completely changed the marketing techniques. Today, with rapidly evolving social media trends and unlimited internet access, numerous Indian companies have built their own ...