At a time when Americans arguably are more dependent on U.S. news outlets for accurate information about the COVID-19 pandemic, the economy and the election, most major news outlets have been severely ...

Dentsu (formerly Dentsu Aegis Network), which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, this morning announced a new ...

Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming. That is, all but the 10 that Warner Bros ...

American Honda has agreed to retain the naming rights of Honda Center in Anaheim, California for another 10 years. This extends the existing 15-year partnership that began in October 2006 between ...

It may seem early to make predictions for next year, given that we haven’t even gotten through the election. But Forrester is having a go at it with its new Predictions 2021 study. Forrester projects ...

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba. The client spends close ...

Some search marketers call "reviews" their BFFs as Google's engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women ...

Disney+ will surpass Netflix in global subscriptions in 2025, forecasts the latest subscription-video-on-demand (SVOD) update from Digital TV Research. The report projects that Disney+ will add 140 ...

Omnicom Media Group has sold its media barter operation Icon International to Icon’s management team. Terms weren’t disclosed. Founded in 1986, Icon has been led CEO John Kramer for 20 years. Kramer ...

Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...

If 2016 was the year of measurement, then 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to campaign partners like Google and Bing. The findings in the ...

Wyndham Hotels’ Super 8 has teamed up with actor and road tripper Oliver Hudson to share a message about today's travel concerns as Americans get back on the road. In this latest PSA-style video ...