Too many brands show up for Hispanic Heritage Month with a single cultural marketing effort and expect a return on investment ...

The soon-to-be U.S. owner of TikTok, which has 170 million users, 7 million of which use the app for business, was not ...

What's your advice for marketers who are working on a brand new client/account? In the agency landscape, managing new client ...

According to the latest Hispanic Sentiment Study by We Are All Human, in partnership with Nielsen and TelevisaUnivision, the economic output of U.S. Latinos has more than doubled in the last decade ...

The latest league and brand sports marketing news. Julie Haddon announced via a LinkedIn post that she has left her role as chief marketing and commercial officer for the National Women’s Soccer ...

Uber Eats has released the next instalment of its “When you’ve done enough, Uber Eats” platform, tapping actor Jude Law. Created by Mother, “Romance’d enough” pokes fun at Law’s rom-com legacy and ...

The company also downgraded its net revenue forecast for the year. S4 Capital has reported a 12.7% decline in net revenue for H1 2025 and a 8.9% drop in headcount. The business reported revenues of ...

The platform offers a consolidated view of HCP and DTC efforts, integrating with IQVIA and Swoop for audience targeting and data reporting.

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

A holding company media buyer, who requested to remain on background, told Campaign that when it came to media buying in the ...

Brands are right to want security. But right now, the choice is between creators being exploited or brands being exposed.

With a little over half of School Reports shops at the end of 2024 stating that they had a gender transitioning policy, ...