On average, creators uploading Multi-language Audio tracks to their videos saw over 25% of their watch time come from views ...

Why does content look like organized chaos these days? Our new report decodes "Maximalism," the creative language shaping the ...

MrBeast "buys" the NFL to kick off YouTube's first exclusive live game. Find out how to watch the Chiefs vs. Chargers for ...

Taylor Swift announces a new album, creators are hiding 3D-printed art, live-streaming the deep sea, and debating summer vs.

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

With the help of the A.R.M.Y., BTS (방탄소년단) 'Dynamite' Official MV set a new all-time record for the biggest music video Premiere with over 3 million peak concurrents. Stay tuned as we confirm final ...

As we settle into 2021, many of us are still trying to process what we lived through over the past year: the heartbreaking attack on the U.S. Capitol, the pandemic, contentious election seasons, and ...

Managing misinformation and harmful conspiracy theories is challenging because the content is always shifting and evolving. To address this kind of content effectively, it’s critical that our teams ...