Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites,

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Amazon Prime Day is still going on, but one of the best features of signing up for Prime might be the access to the Prime Video streaming service that comes with it. Until July 11, you can also add a bunch of other streaming services at big discounts, including platforms like Paramount Plus, Britbox, Apple TV+ and more.

Early Prime Day deal hits AirPods Pro 2 at $170 (Reg. $249), AirPods 4 down from $100 Google’s latest Pixel Buds Pro 2 hit new Amazon all-time low for Prime Day at $170, or refurb at $110 (Reg. $230)

Prime Day is officially halfway done, with the tentpole event running through July 11. For the first time ever, the savings event will be four days long—the longest to date.We’re still seeing significant savings on TVs,

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.