Microsoft expanded its Sovereign Cloud offerings as European governments, including Denmark, moved to increase control over sensitive data.

Microsoft joins the growing list of cloud providers looking to keep in line with the EU’s rules on data transfers, which already includes hyperscale rivals AWS, Google Cloud, and Oracle, as well as locally focused initiatives, like OVHcloud and Deep’s Luxembourg-based offering.

Microsoft on Monday said data stored by its European cloud customers would stay in Europe, under European Law, with operations controlled by its local personnel, and under full control of customers.