In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

In a statement, Cracker Barrel wrote that it could have ‘done a better job’ communicating the changes and said it was ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...