今年1月，星巴克中国董事长王静瑛宣布退休。此前在王静瑛的领导下，中国市场从不到500家门店，发展成为星巴克两大主要市场之一，中国市场也是推动其全球业务增长和业绩的重要引擎。

Brian Niccol表示，星巴克正在简化结构，消除层级和重复，创建更小、更灵活的团队。“我们的目标是更高效地运营、增加问责制、降低复杂性并推动更好地整合。所有这些都是为了更加专注并能够对我们的优先事项产生更大的影响。” ...

Starbucks lays off 1,100 corporate workers as superstar CEO Brian Niccol continues his plan to reheat interest in the coffee ...

Starbucks faces challenges with job cuts, high valuations, and shifting consumer trends. Learn why I think that SBUX stock ...

Starbucks has announced its first wave of menu changes and the Iced Matcha Lemonade, Espresso Frappuccino, and more beverages ...

2月25日，有报道称，据知情人士透露，KKR、Fountainvest Partners和PAG等私募股权公司有意收购星巴克中国业务的股权。此外，包括华润集团和美团在内的中国公司也被视为潜在买家。星巴克执行副总裁兼首席财务官Rachel ...

Starbucks' focus on restoring its coffeehouse vibe under CEO Brian Niccol's leadership could lead to a turnaround and a 25% ...

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

在经历了一年的销售下滑、抵制行动和高管更替之后，星巴克陷入低迷。在新任CEO布莱恩·尼科尔(Brian ...

Starbucks CEO Brian Niccol says the company is laying off 1,100 corporate workers and closing off "several hundred" open and ...

Starbucks will cut over a dozen drinks from its menu beginning March 4. Here's how Wisconsin locations will be impacted.

Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations.