To enforce this, they took out a trademark on the word “REACT”, along with a helping of similar phrases like “Teens React”, “Elders React”, and the like.

The Fine Bros. recent move to trademark REACT videos on YouTube is causing a squall among the YouTube community, lawyers are now involved.

The Fine Bros., creators of a hugely popular YouTube franchise including the “Teens React” and “Elders React” series, are facing widespread backlash after announcing their new project ...

You can’t trademark the word “react.” Sure, the Fine Brothers have enjoyed lots of success and won millions of subscribers by posting videos of kids and old people reacting to all kinds of ...

YouTubers react to the React controversy.If you want to make a YouTube video of someone reacting to something, you’ll have to go through the Fine Bros. Variety reports that Rafi and Benny Fine ...

The YouTube squall involving The Fine Bros. and the YouTube community over trademarking "reaction videos" may have come to a close.

“Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can ...