Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

A personal business plan, sometimes called a personal development plan, is guided by the same principles as a corporate business plan. You write a personal business plan to review your personal goals ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. An executive summary is a short but powerful document that ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

For example, if you see starting a business as a get-rich-quick solution, or you are trying to escape having a boss, or hate taking risks, you probably don’t need the stress of writing and trying to ...