AI-driven analytics can help companies make better decisions for their new business models and contribute to three pillars of business success: increasing revenue, controlling costs and ensuring ...

How Major Brands Are Using Data There are several well-known global companies that continuously earn immeasurable value from data. • Coca-Cola applies data analytics to its customer experience.

While most companies rely on real-world datasets, synthetic data use is set to increase rapidly. Gartner predicts that by 2024, 60% of training data for AI and analytics projects will be ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

"(Data analytics is) not just showing the customers are increasing, but why are they increasing? Which sectors are increasing, which ones are not?” Gomez said. “What we do is help businesses ...

Awash in data, businesses deploy sophisticated analytics to organize, integrate and visualize information — all in search of insight.

Businesses from all industries can benefit from data-driven marketing examples when creating effective marketing plans.

Companies often express the desire to be data-driven – but what if the data isn’t right? Data democratisation could be part of the solution.

The Gist CX must. Customer analytics is crucial for personalizing customer experiences and driving loyalty. Data-backed decisioning. Data-driven insights from customer analytics are key to ...