AI-driven analytics can help companies make better decisions for their new business models and contribute to three pillars of business success: increasing revenue, controlling costs and ensuring ...

The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially.

Companies often express the desire to be data-driven – but what if the data isn’t right? Data democratisation could be part of the solution.

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Awash in data, businesses deploy sophisticated analytics to organize, integrate and visualize information — all in search of insight.

Data-driven cultures do not suddenly emerge. They are cultivated by business leaders who exemplify the data-driven attitudes and behaviors they want to see in their organizations. This article ...

It is critical that enterprises adopt environmental, social and governance (ESG) practices. Why data collection and analysis are key to this.

This year, results show nearly every firm is investing in some form of analytics, and most are seeing value. But only one-third say they have succeeded in creating a data-driven culture.

Businesses from all industries can benefit from data-driven marketing examples when creating effective marketing plans.

To compete today, companies need to be data-driven. But for mainstream, legacy companies, that’s easier said than done. Despite a decade of investment and the adoption of Chief Data Officers ...