Over-analysis, blind faith in algorithms and misplaced confidence in cohorting were cited as traps that threaten both ...

Many universities and research institutions around the world prize high productivity. They encourage researchers to publish more articles and accrue more citations; higher counts can signal that an ...

The world is constantly evolving with data, and with it, the data-driven advertising landscape’s success is no longer defined by visibility alone, it is defined by measurable impact. Campaigns are ...