Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

Roblox is one of gaming’s many quiet giants. Or, if you have teenagers or children, perhaps it is not so quiet. The long-running user-generated content platform went public in March with a $41.9 ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.