Amazon.com Inc. plans to launch an online storefront for low-priced apparel and home goods, the company’s biggest move to date to counter the rise of discount upstarts like Temu and Shein.

Amazon has slashed the cost of its Go cashierless store technology by 96% since 2017. Here's how the internet giant did it.

Amazon's vision for the future of retail is not unlike its strategy for dominating e-commerce: remove every possible obstacle between the customer and their desired purchase.

Amazon plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft and Google to weave generative AI into their search engines ...

In 2015, it began closing its Amazon Web Store business, an earlier attempt to sell services that let online merchants create their own stores, similar to Shopify.