Today, ZIP codes tell advertisers and marketing executives not only where Americans live, but they also provide intimate details about who they are-from income and the number of children to what ...

Recently I wrote an article about why so many stores ask for your ZIP code at check-out. With your name and ZIP they can turn to outside data brokers to learn your address, phone number and email ...

ZIP codes were unveiled in 1962, but it was more than 20 years before the U.S. Postal Service announced nearly 100% compliance with the five-digit system.

Why do merchants sometimes ask us for our ZIP code when we buy something? I recently visited the Mob Museum in Las Vegas, an interesting addition to Sin City’s attractions. I paid my admission ...